I thought spoopy was supposed to mean something that isn't really scary, but tries to. So for them to use it for Fatal Frame does feel insulting, like they really are saying they don't care about promoting their big horror title as a good horror title.
At least they didn't alter the trailer with more memes
Here's the re-uploaded altered title version:
Edited by LadyHepatica, 13 October 2015 - 11:09 PM.